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While this guide delves deep into the classic four components of marketing - product, price, placement, and promotions - it reaches beyond the basics of how to design a simple marketing program and gives you insight intoCreating a compelling Internet strategySucceeding at trade showsProducing interesting labeling, billboards, and print adsUnderstanding point-of-purchase advertising

Sure, marketing can be a great deal of fun - it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And "Marketing For Dummies" has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

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